I don’t do collaborations often. Partially because I don’t have a massive Instagram following and partially because I am highly selective of what products I endorse. If I wanted to assimilate into the Instagram community I would probably take on every offer I get and you’d see content not true to who I am and what I am trying to achieve, namely quality menswear inspiration. There are too many people abusing Instagram to push mundane products like watches with garbage movements and production value being sold for 3-5x the actual value just to fill someones pockets without the slightest understanding of quality. Thus when I collaborate with a brand you know it’ll be something unique and genuine. If you’ve been following my blog, you’ll know my last collaboration was a while ago with the awesome German brand Von Amper and to this day they are one my favourites. It was only a question time till I have the next brand I’d like to introduce—Soldiser.
Soldiser is a Swedish brand founded by the delightful Åsa Trulsson, who combines her experience as a diplomat and entrepreneurial ambition with her passion for Nordic heritage and storytelling. I came across Soldiser by mere accident (she happened to be following me for a while) and was drawn by the striking imagery in the pocket squares and scarves she offers. It is one thing to conceive something texturally beautifully but it is another to combine something so delicate with artwork, akin to what Rampley & Co. or even Olof 1982 is doing with their intricate pocket square selections. However, what sets Soldiser apart is the use of a more contemporary illustrations and imagery from Nordic sagas such as the Poetic Edda, a collection of Norse poetry and stories collected sometime between the 13th and 14th century but with content dating back to the 9th century. These are in essence Viking tales. Her Instagram is any mythology nerds delight as she showcases both her products and various little facts about the Norse language, ethics and philosophy, often how it relates to what we believe or say now. When I was in high school I used to rent books from the library about various mythology and the Nordic mythology was a beautiful balance compared to the chaotic and frenzied hedonism that dominated Greek mythology (yeah I’m talking to you Zeus). Additionally, Art, and I say this with a heavy heart, used to be a great passion of mine and there was a time when my sole ambition was to go to an art school. Nonetheless, I may still live vicariously through others and retain a thoughtful appreciation for great illustrations. If it is something I would draw, I like it. Without further ado here are some detailed shots of the pocket square that was gifted to me by Åsa!
Pocket squares and ties are some of the few details men can use to set themselves apart and while Norse mythology might be a niche, Soldiser pocket squares are still very much menswear appropriate and appreciable in the realm of craftsmanship. The pocket squares and scarves are Made in Italy and constructed of the finest 14-momme silk, the perfect balance between strength and aesthetics. Momme is the way to measure the quality of silk cloth much like thread count in cotton or microns in suiting, with higher quality silks having between 14 and 19 momme or mm. All the products are designed by Åsa and illustrated by Chun Lo. Also interesting is how every order is personalised and comes with a card telling the particular story on displayed on the scarf or pocket square, with mine being the story of Frey and Freya. For the pocket squares she currently has three colourways to choose from and chose the autumn colours because Autumn is my favourite season.
I really hope you enjoyed this post and feel free to check out Soldiser products here. I will note that in a time of increased need for transparency it is my duty to disclaim when I have been gifted or paid for a post. I did receive this product from the company as a gift and in essence this is a “sponsored” post. Nonetheless that does not mean I do not support this company and wouldn’t support it if I had not been provided with some form of compensation. The bottom line is Soldiser makes some awesome stuff and I don’t think you’d be disappointed if you added it to your wardrobe. Thanks for stopping by!
Love, light and style,